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Snow Country Tourism’s visit program ‘Snow Trip’ starts with SAKURA QUALITY certification and Snow Country class A gourmet food to ensure the best trip is delivered. The information centre is conveniently located just outside the west exit of Joetsu Shinkansen Echigo Yuzawa Station. The staff can help you with hotels, food and all aspects of your stay so don’t hesitate to drop in.

Echigo Yuzawa Onsen Tourism Association (Snow Country Tourism) Address: Niigata Prefecture Minami Uonuma Yuzawa Ooaza Yuzawa 2431-1 Phone: 025-785-5353 Open Hours: 09:00-18:00 (everyday)


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旅に関することや雪国についてなどなんでもお気軽に相談・質問してください。

This is an example of how to spend time


Snow Country Tourism, based on customer needs, can recommend lodgings, cuisine and coordinate stays. please tell us how many nights you will stay, how you want to spend time, budget and means of transport.

This is an example of how to spend time
Day 1
Right after arrival enjoy a class A gourmet lunch. Good quality local ingredients are used with traditional additive free seasoning to make heart felt food.

After lunch circle around a few spots as recommended by Snow Country Tourism. The staff can recommend some ‘omiyage’ (souvenirs) too, so have a search around.

Then it’s off to tonight's lodgings, as recommended by SAKURA QUALITY. Check in a little early and relax in the onsen.

Dinner too is Snow Country class A gourmet. Ingredients special to Snow Country are used to full potential.

Day 2
Spend a calming moment enjoying a tasty breakfast. At a ‘Breakfast Project’ hotel enjoy local Koshihikari rice and rest assured it’s Niigata ingredients you’re tasting.

The main purpose of the trip is to have snow country like experiences. After checking out re-book and participate in another trip here. Based on the guides information enjoy meeting the locals.






How to make the most of your time in Snow Country.

Depending on your wishes, from hotel to what experiences you would like, we can make arrangements for your stay.

now Country Tourism 9:00-18:00 (every day)

TEL 025-785-5353