Useful Information
About ‘Snow Country Tourism Zone’


The Snow Country Tourism Zone is a government initiative to encourage tourism to a fascinating part of rural Japan that lies a few hundred kilometers to the north west of Tokyo. 7 towns across 3 prefectures, all united by the heavy winter snow, have banded together to promote the region as a whole.

The areas are Echigo-Yuzawa, Minami Uonuma, Uonuma, Tokamachi and Tsunan in Niigata prefecture, Minakami in Gunma prefecture, and Sakae Village in Nagano prefecture.


We are here to support you during your stay in our unique Snow Country and make sure you make the most of your time here.


The Snow Country Tourism Zone is made up of 7 cities, towns and villages around Echigo-Yuzawa. It is well known for the production of Japan’s best koshihikari rice, and sake, as well as for the large number of ski resorts. However these are not the region’s only attractions. Visiting media from overseas have been amazed – “Nowhere else in the world can you see this kind of region where so many people live in such deep snow.” With some of the deepest snow in the world, you might wonder how on earth their ancestors managed to survive the long winter. This is the wisdom that is hidden in Snow Country. The food culture is one of the examples of this wisdom. Techniques such as fermenting, drying, and pickling, produce food that last through the winter, and preparation for the hibernation begin again as soon as the first shoots of mountain vegetables appear in spring. This fascinating food culture is found only here in Snow Country. There are plenty more attractions as well, from Jomon period culture with its flame shaped pottery, a festival of contemporary art with installations across the countryside, and long trail hiking along the mountain ranges to name but a few. Spending time in Snow Country is a fascinating experience. Snow Country Tourism Zone Information Center can look after every aspect of your itinerary, from accommodation to activities.


If you have any questions or require further information on anything, please get in touch.



Snow Country Tourism


Snow Country Tourism Zone Information Center


Ouside the West Exit of Echigo Yuzawa Station,
Yuzawa 2431-1, Minami Uonuma, Niigata

TEL: 025-785-5353




( 2016/10/14 )